LOT 7 MEDIA BLOG
Marketing folks, unite!
Friday, March 16, 2018

We're looking forward to participating in the 2018 Mid-Atlantic Marketing Summit. Our Creative Director, Jeff Trussell, will be speaking on a panel about video marketing. This event is a great opportunity for marketers in the corporate, nonprofit, agency, political, and association spheres to learn about new trends in marketing and digital, and to make connections in the industry. 

Fundraisers, meet video producers
Wednesday, January 17, 2018

We found an interesting read from CrowdRise about how the use of online video can make the difference between hitting your fundraising goals and falling short. Our clients use video content not only for online fundraising campaigns, but also for direct and strategic outreach to high level donors. Development professionals are also asking us to create videos for retrospective purposes - to celebrate fundraising goals achieved and to recognize the donors who contributed generously toward those goals.  With limitless strategic uses for video throughout a fundraising cycle, and ever-present competition for limited dollars, video ...

A video invitation
Wednesday, September 06, 2017

We recently wrapped this video for Visit Loudoun, the Loudoun County Convention & Visitors Bureau. The video supports Visit Loudoun's "Love Loudoun" marketing campaign and promotes the county as a destination while showcasing a handful of local businesses.  Video serves as an incredibly effective postcard to promote a destination. It's a live-action invitation to visit, and we think this one will get a lot of takers. 

Paying tribute with a video
Wednesday, July 05, 2017

We may be biased, but we think the best way to honor someone is by making them a video. Whether they're retiring, earning a promotion, or just deserving of a special "thank you," a tribute video honors them in a lasting way and provides an opportunity for colleagues, friends, and family members to offer their well wishes.  Here's a tribute video we recently produced for our friends at the Immune Deficiency Foundation, who wanted a special way to pay tribute to their retiring President & Founder at their National Conference in front of thousands of colleagues and supporters.  P.S. You might notice that this video includes interview footage from a variety of ...

Kinetic Typography in the Age of Social Media
Wednesday, June 28, 2017

Do you watch all those videos on your Facebook feed with the volume muted on your phone, never hearing a second of sound? You're not alone. In fact, social media videos are increasingly soundless, relying on text on screen to communicate with the viewer. One way to effectively use text on screen is through kinetic typography. That's a fancy term for thoughtfully designed text that moves around on screen to grab your attention. It's a great tool to consider when you have a series of data, stats, and infographics to share in a video.  Our friends at Project: Time Off recently asked us to turn their script about forfeited vacation days into an animated video using kinetic ...

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